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商品編號： 9-812-001 出版日期： 2011/11/17 作者姓名： Khaire, Mukti;Herman, Kerry 商品類別： General management 商品規格： 18p 再版日期： 2016/04/18 地域： France;North America;Central America;Europe 產業： Apparel;Apparel accessories;Clothing stores;Manufacturing 個案年度： 1924 - 1971
商品敘述：
Chanel, the iconic haute couture house, founded by Gabrielle ""Coco"" Chanel in 1913, came to embody its founder''s philosophy, taste, and style and set a distinctive and influential tone for women''s fashion. Coming to prominence during the height of cultural modernity in the 1920s and 1930s, Chanel''s designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their articulation of clean, classic lines, her designs set a standard for women''s fashion and clothing, relevant from 1910 through to the 1960s. She created several iconic but understated staples of many women''s wardrobes, such as her signature cardigan and suit, the quilted handbag with a chain-link strap, which left its wearer''s hands free, and ""the little black dress,"" all of which continue to be part of women''s wardrobes today in some shape and form. Chanel died in 1971 leaving the future of the brand and its leadership uncertain.
涵蓋領域：
Entrepreneurship;Manufacturing;Business history;Business growth;Succession issues;Startup;Start-ups;Brands;Branding
相關資料：
Case Teaching Note, (5-815-045), 15p, by Mukti Khaire
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